Homebuyers have had access to fair and equal transaction representation since the 1990s. Now, the value and process of buyer representation has come under scrutiny with the NAR lawsuit’s settlement terms. Removal of MLS compensation offers and the mandating of written agreements have real estate licensees questioning both how to serve their buyer clients and how they will be paid for their work. In this session, we’ll break down buyer representation into a step-by-step buyer consultation, effective buyer agreement discussions, objection handling dialogues, and ways to nurture buyer relationships in a changing market. We’ll explore why agency for first time and first-generation homebuyers is critical; and how advocacy and fair housing are connected. Get straight forward information and practical tools in this power packed session.
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