Agent and buyer professional relationships must be formalized by a Buyer Representation Agreement (BRA) that documents and clarifies the roles and responsibilities of both parties. Discover how perception (what you know) and perspective (what you believe) affect the use of a BRA. Implement specific steps to improve your aptitude and attitude (skill and will), recognize words to use and words to lose, and how to explain the benefits of obtaining a “consent to represent” through a signed BRA.
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